Reporting with Social Media
First watch the Reporting Concept at the following picture. This Reporting Concept is part of the complete Social Media Marketing Concept.

1. Reporting the Social Media Matrix
Discover number of negative, neutral and positive comments related to your company brand. Put together the Social Media Matrix. This is the matrix of number of negative, neutral and positive comments, related to your company products within every tracked social medium. Watch the example of Social Media Matrix.

2. Reporting the SMBG Index
Using the Social Media Matrix calculate the SMBG (Social Media Brand Goodwill) Index. It will give you a chance to compare your brand goodwill with the competing brand goodwill. It will also give you a chance to follow your brand goodwill progress. Watch the example of SMBG at the following picture.

3. Reporting New Trends
Read your daily Trend Report every morning and be the first one discovering what the community is talking about and be better in designing the right products for them. Watch the Trend Comments for understanding your client’s needs and for discovering new trends in this fast changing global cyberspace.